WHO I AM
I always joke that my first 'job' was running a One Direction fan account at age 12. I had over 75,000 followers, posted daily updates about the band, and was doing what I now know were brand deals. Unbeknownst to me, I was already working as a social media manager.
Since then, I have been dedicated to combining my love of music and entertainment with my deep understanding of internet culture, gen-z, and social strategy, reaching over 20 million online.
EXPERIENCE
Social Media Director, Katie Couric/Katie Couric Media
April 2025 - PRESENT
Social Media Assistant, Avant Gardner
August 2021 - July 2025
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Manage all content and strategy for Katie Couric and Katie Couric Media across all platforms
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[I promise I'll tell you more, too busy working to type it all out rn]
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Produce and manage content for live events at the Avant Gardner and Brooklyn Mirage concert venues
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Shoot content on-site during concerts & events for Tik Tok & Instagram
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Assist in creation of content and advertising material for curated events hosted at Avant Gardner
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Manage photography team during events and assist with shot-lists
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Assist in archival recording of shows and additional media tasks as needed
Social Media & Brand Manager, Charitybuzz
November 2021 - March 2025
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Manage and create all content for Charitybuzz & Prizeo social media channels
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Build social media strategy for 100+ non-profit partners including St. Judes, Musicares, Save the Music, & more.
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Manage and facilitate fan outreach and inuencer programs for relevant auctions and sweepstakes
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Develop marketing strategy for campaign partnerships and events including the GRAMMY Awards, Ohana Music Festival, & more
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Attend Charitybuzz experiences for content capture and as an experience liaison
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Increased social impressions by 200% YOY & increased site trac from social by 75% YOY
Social Media Manager, Lemieux et Cie
January 2021 - November 2021
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Created and executed content creation for brand Instagram, TikTok, Twitter, Facebook, YouTube, and LinkedIn
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Coordinated social media content for brand partnerships including Architectural Digest and Anthropologie
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Managed social content and press releases for brand partnerships
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Worked on-site at shoots as a production assistant and captured content
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Facilitated and designed email campaigns and newsletters on Mailchimp
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Grew brand Instagram follower count and engagement by 100%