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WHO I AM

I always joke that my first 'job' was running a One Direction fan account at age 12. I had over 75,000 followers, posted daily updates about the band, and was doing what I now know were brand deals. Unbeknownst to me, I was already working as a social media manager.

 

Since then, I have been dedicated to combining my love of music and entertainment with my deep understanding of internet culture, gen-z, and social strategy, reaching over 20 million online.

EXPERIENCE

Social Media Director, Katie Couric/Katie Couric Media

April 2025 - PRESENT

Social Media Assistant, Avant Gardner

August 2021 - July 2025

  • Manage all content and strategy for Katie Couric and Katie Couric Media across all platforms

  • [I promise I'll tell you more, too busy working to type it all out rn]

  • Produce and manage content for live events at the Avant Gardner and Brooklyn Mirage concert venues

  • Shoot content on-site during concerts & events for Tik Tok & Instagram

  • Assist in creation of content and advertising material for curated events hosted at Avant Gardner

  • Manage photography team during events and assist with shot-lists

  • Assist in archival recording of shows and additional media tasks as needed

Social Media & Brand Manager, Charitybuzz

November 2021 - March 2025

  • Manage and create all content for Charitybuzz & Prizeo social media channels

  • Build social media strategy for 100+ non-profit partners including St. Judes, Musicares, Save the Music, & more.

  • Manage and facilitate fan outreach and inuencer programs for relevant auctions and sweepstakes

  • Develop marketing strategy for campaign partnerships and events including the GRAMMY Awards, Ohana Music Festival, & more

  • Attend Charitybuzz experiences for content capture and as an experience liaison

  • Increased social impressions by 200% YOY & increased site trac from social by 75% YOY

Social Media Manager, Lemieux et Cie

January 2021 - November 2021

  • Created and executed content creation for brand Instagram, TikTok, Twitter, Facebook, YouTube, and LinkedIn

  • Coordinated social media content for brand partnerships including Architectural Digest and Anthropologie

  • Managed social content and press releases for brand partnerships

  • Worked on-site at shoots as a production assistant and captured content

  • Facilitated and designed email campaigns and newsletters on Mailchimp

  • Grew brand Instagram follower count and engagement by 100%

(THERE'S MORE)

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LETS WORK TOGETHER

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