WHO I AM
I always joke that my first 'job' was running a One Direction fan account at age 12. I had over 75,000 followers, posted daily updates about the band, and was doing what I now know were brand deals. Unbeknownst to me, I was already working as a social media manager.
Since then, I have been dedicated to combining my love of music and entertainment with my deep understanding of internet culture, gen-z, and social strategy, reaching over 20 million online.
EXPERIENCE
Social Media Manager, Okeechobee Music Festival
December 2025 - April 2026
-
Manage day-to-day social media management and posting for Okeechobee Music Festival across channels
-
Spearheaded festival on-site social team, gathering over 6 million views in 4 days
-
Increased follower count by 14% YoY
-
Increased Instagram engagement by 150% month over month and views by 50%, amassing over 4 million views in 2 months
-
Create engaging video content aligned with brand identity and current social media trends.
-
Produce social first video and static content for organic posts and paid ads
-
Create and optimize festival shot list for on-site content capture across 8 stages
Social Media Director, Katie Couric/Katie Couric Media
April 2025 - October 2025
-
Created and strategized all content for @katiecouric and @katiecouricmedia with 12 million+ followers across all social media platforms
-
Grew following across platforms by over 500k, most notably on Instagram and TikTok
-
Increased engagement 30% within first three months with over 200 million views and 30 million engagements across platforms
-
Developed distinct brand identities for @katiecouric and @katiecouricmedia and ensure the consistency and cohesion of these identities across platforms and channel Katie’s voice and tone for all social copy and posts
-
Managed and executed all on-site social content creation for live events, podcast tapings, interviews, etc.
-
Produced and edited short-form video content, wrote video scripts, and edited podcast social cuts
Social Media Producer, Avant Gardner
August 2021 - July 2025
-
Produced and managed content for live events at the Avant Gardner and Brooklyn Mirage concert venues
-
Shoot content on-site during concerts & events for Tik Tok & Instagram
-
Managed media teams during events and assisted with shot-lists deliverables
-
Assisted in archival recording of shows and additional media tasks as needed
Social Media & Brand Manager, Charitybuzz
November 2021 - March 2025
-
Designed and implemented top-down marketing campaigns for A-list celebrity partners, including Cher, Ryan Reynolds, Bradley Cooper, George Clooney, driving increased visibility and audience engagement resulting in over $1.6M raised
-
Increased social impressions by 200% YOY & increased site traffic from social by 75% YOY
-
Directed social media strategy for 100+ non-profit partners including St. Judes, Musicares, Save the Music, & more generating over 500,000 unique site sessions that lead to more than $375,000+ in net new auction bids placed
-
Served as experience liaison for Charitybuzz experiences by overseeing ROS and directing content capture